Real estate: what is the average rate for a photographer?

Real estate: what is the average rate for a photographer?

10 seconds is how long a client spends on a website. The first 5 seconds build trust, the next 5 decide whether they stay. Faced with an online property listing, the choice of photo and above all its quality leads your client not only towards trust but also towards learning more and getting in touch. Because listings with photos are viewed 7 times more often, they help you make that good impression, as long as they are professional.

In this respect, the choice of property photos, whether for sale or for rent, is a real asset that cannot be overlooked.

Photo : Julien Zannoni

How much does a real estate photographer cost?

A photo session by a professional photographer will cost you around 150 euros, generally between 100 and 300 euros. For luxury real estate, it is not unusual for prices to rise to between 300 and 500 euros for a day of work. Of course, you will always find cheaper, but to set prices you have to choose between the quantity of photos requested and the quality obtained.

Retouching and results 

Also, do not forget the shoot and the speed of the retouching that follows, which is also working time and must be included in the photographer’s price. Beyond producing eye-catching images for the client, studies in the sector show that a beautiful photo can increase your chances of selling by 50% within 6 months. This data is worth considering. Investing in photos by a professional who can combine technique and aesthetics is a profitable option and above all a guarantee of quality for the agency.

Setting a rate when starting out as a real estate photographer

When you become a professional photographer in the real estate sector, you must set a price for your clients for each photo job. To do so, you must consider several parameters:

• The number of hours spent on site doing the photo shoot.
• The travel time needed to reach the area to be photographed.
• The retouching you will carry out afterwards.

Once this rate is determined, you multiply this hourly rate by the number of hours you can devote to each project, hence the importance of taking the previous elements into account.

Photo : Julien Zannoni

Variation in real estate photographer prices

Of course, these figures also vary according to the project and its size. Remember to also include the number of photos per shoot that will be delivered to your client. Some professionals prefer to work for a flat fee. This is sometimes more advantageous for the agency, but the additional terms must be included, above all the delivery time for the photos, generally between 24 and 48 hours after the shoot.

Investing in a professional photographer is therefore the first step of your sale or rental in an ultra-competitive market.

Why hire a real estate photographer? 

As a private individual, you may wonder why it matters that your property is photographed by a professional photographer. If you are selling and want visits to close quickly, it is better to showcase your property. If you do not inspire desire, you will not be contacted much. The same goes for seasonal rentals, whether a gîte or a guest room.

Please also note that a real estate photographer can interest professionals too, notably real estate agencies. Working with a photographer used to showcasing properties can help win more mandates. Owners wishing to sell or rent will feel reassured to see their home highlighted. Hotels may also want to promote their establishment with high-end images. The same goes for any shop. Customers pay close attention to websites.

If you have a shop, do not hesitate to call on the services of a real estate photographer. The same goes if you wish to sell or rent easily.

Visit my real estate photo gallery: www.julienzannoni.com/real-estate-photo-immobilier

Photo : Julien Zannoni

An original article by https://just-business.fr/